SmugMug Plan Comparison - Direct vs Portfolio vs Pro Detailed feature comparison between SmugMug's Direct, Portfolio, and Pro plans to help you choose the right subscription for your needs.
SmugMug offers three main subscription plans: Direct , Portfolio , and Pro . Understanding the differences helps you choose the right plan for your photography business or personal use.
Plan Best for Key features Direct Hobbyists, basic sales Simple setup, basic customization Portfolio Serious photographers Custom domains, CSS/HTML, watermarks Pro Professional businesses Client management, coupons, multiple pricelists
Feature Direct Portfolio Pro Basic themes ✓ ✓ ✓ Customize homepage ✓ ✓ ✓ Customize all pages - ✓ ✓ Custom CSS - ✓ ✓ Custom HTML - ✓ ✓ Custom domain - ✓ ✓ Cart theme customization - ✓ ✓ System pages customization - ✓ ✓
Most tutorials on this site require Portfolio or Pro plans because they involve custom CSS or HTML.
Feature Direct Portfolio Pro Commerce lightbox ✓ ✓ ✓ Shopping cart ✓ ✓ ✓ Sell for profit - ✓ ✓ Custom pricing - ✓ ✓ Multiple pricelists - - ✓ Photo packages - - ✓ Coupons/discounts - - ✓ Custom cart - - ✓ Boutique packaging - - ✓
Feature Direct Portfolio Pro Gallery passwords ✓ ✓ ✓ Site password ✓ ✓ ✓ Grant access ✓ ✓ ✓ Client area - ✓ ✓ Client downloads - - ✓ Events/Favorites - - ✓ Assistant password - - ✓
Feature Direct Portfolio Pro Right-click protection message - ✓ ✓ Watermarks - ✓ ✓ Printmarks - ✓ ✓
Feature Direct Portfolio Pro Contact form ✓ ✓ ✓ Video ✓ ✓ ✓ Search box - ✓ ✓ Menu navigation - ✓ ✓ Wufoo forms - ✓ ✓ Google Calendar - ✓ ✓ Vimeo embed - ✓ ✓
Feature Direct Portfolio Pro Smart galleries - ✓ ✓ Collect photos - ✓ ✓ QR codes ✓ ✓ ✓ Gallery stats ✓ ✓ ✓ Pro lab access - ✓ ✓ Camera connections - ✓ ✓ Backprinting - ✓ ✓ Frame.io integration ✓ - ✓
Feature Direct Portfolio Pro Email support ✓ ✓ ✓ Live chat support - - ✓
Want to share photos with family and friends
Need basic selling capabilities
Don't require customization beyond homepage
Are testing SmugMug before committing
Want your own domain (yourname.com)
Need custom CSS/HTML for branding
Want to sell prints for profit
Need watermarks and image protection
Are a serious hobbyist or emerging professional
Run a photography business
Need client management tools
Want to offer coupons and packages
Need multiple pricelists for different clients
Require dedicated support
You can upgrade or downgrade your plan at any time. Start with what you need now and upgrade as your business grows.
For current pricing, visit the official SmugMug Plans page .
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